Every business begins somewhere, but not every founder starts with a polished idea or a five-year plan. Some notice a problem at work. Others try … Read more
Written by: JeffreyThurber
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Choosing between launching alone and bringing in a partner affects more than who gets to call themselves a founder. It shapes decisions, workload, ownership, and … Read more
Written by: JeffreyThurber
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A founder launches a promising offer, hears polite interest, and gets almost no paying customers. The tempting response is to work longer hours or assume … Read more
Written by: JeffreyThurber
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Two founders can face the same setback and see entirely different situations. One sees proof that the idea has failed. The other asks which assumption … Read more
Written by: JeffreyThurber
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A busy season can make a business look comfortably profitable, right up until the invoices arrive in the quiet months. A beachside café, landscaping firm … Read more
Written by: JeffreyThurber
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